Uncle May | Fashion Video

A fashion video like no other.
This narrative driven story promotes more than just a label in its three part series across Instagram.

Uncle May released this 3min short film over 3 days where fans refreshed their feed each day eager to watch the next chapter.
A great way to keep a brand engaging and your market tuned in.


Producer | Director | Writer: Dana Marie Newell
Cinematographer: Aaron Farrugia
Designer: Teegan Haidle
Label: Uncle May

1st AC: Brent Jacuta
Lighting: Jared Fish

Makeup: Steph Victoria
Cat Wranglers: Emma Smith & Louise Smith

Locations: Jessica Mechielsen, Leigh Jacobs, Molly & Nate Kohrs
Props: Michael Newell & Paul Newell
Catering: Simon Ridley

Editor: Raechel Harding
Music by: Nate Kohrs
Grade: Jacob Dyer
Design: Karl Birchley


Duke: David Beamish
Lyla: Annie Chapman
Cat: Willow